Branding without media is un-imaginable, media helps so called popular names to become big brands, one of the best example is soft drinks, Coke & Pepsi rule the market share, print and digital media helped them to communicate with their potential customers, adding celebrity to the advertisement campaign is like adding petrol to fire, lot many big movie star or sports star act as brand ambassador, helping companies sell clothing line to footwear.
Earlier black and white print media created a big buzz in 1850 since then technology created smart electronic gadgets like radio in 1920 to television in 1940 rocked America and Europe, this help companies to create new products as they had means to communicate to consumers.
Then in the early 1990 came the Internet, mainly created for defence communication and university use, it became very popular when Microsoft introduced Windows operating system, as it was easy to use the personal computer, and with the help of Internet Explorer, surfing became easy. Internet also allowed people to communicate via email, within no time it became a craze among young generation, they found them talking to friends and sharing information using the Internet.
It is said commercial use of Internet was still not very clear until 1998, then came Google which introduced its patented search engine to the world, and since then people search more for all questions their mind can think of, and Google gives answer to most of them.
Today making an attractive website is not the solutions, your website should stand out and get ranked on Google or Yahoo which will send you potential visitors which would convert into buyers, it is advisable to hire zoekmachine optimalisatie companies who can help you to plan your online adverteren campaign, Internet marketing is expensive program and you would like to have maximum return on your budget spent.
Wednesday, January 12, 2011
Wednesday, January 5, 2011
Zoekmachine adverteren, zoekmachine optimalisatie, online adverteren, bedrijfsvideo
Check out this SlideShare Presentation:
Monday, January 3, 2011
Future of Internet marketing
Since 2000 internet has been very popular and has created curiosity among all age group of people on who it works, what it can do for them, everyone wanted to learn how to use internet to their advantage, sometimes as simple things like email and surfing. It’s beginning of 2011, in past 10 years internet has taken stride, it has helped several business to run their operation fast, connected people with stroke of button from California to Mumbai.
The biggest use of internet was to communicate with each other fast and in real time, marketing industry had maximum benefit with this new technology, they could do video conferencing with their clients in Amsterdam with ease, does not matter which part of the globe you stay. Several software companies introduced futuristic communication tools which help people to work from home and keep posted on their work, even when they are holidaying abroad.
Now the future holds great promises for marketing companies who would use internet to their advantage, website would be made more interactive, user friendly, people will be able to buy and sell things from their cell phone, retailers will connect customers when they are near their stores, by sending great discounted or new product updates on their cell phones.
Recently one New York University team disclosed what the Smart Refrigerator would be like, just few years away even several companies in California area have started to prototype and plan for full scale production in 2012. It would be internet enable, would order food supplies automatically from the selected stores, will also examine the price and pick the low cost store, and much more great features.
It is said if you don’t have a website and don’t have an Internet marketing strategy than you are not serious about your growth, every company who wants to grow with help of Internet has to hire one Online marketing bureau or zoekmachine marketing they help you to evaluate and potential and create how your keywords would be ranked on Search engines, because when people search over Google you don’t want to miss being on the top, few top ranked websites receive maximum hits, which converts into customers.
Companies also make corporate videos presentation and upload it to sites like YouTube and send links to customers to see about their product, services or infrastructure Online. Video marketing presentation is catching up.
Another important thing is Social Media Optimization, creating your company profile on Facebook and Twitter will help you to continuously communicate to your customers, this is very important part of Internet marketing in coming years, as several million people from USA to Netherlands are connected on Social sites.
The biggest use of internet was to communicate with each other fast and in real time, marketing industry had maximum benefit with this new technology, they could do video conferencing with their clients in Amsterdam with ease, does not matter which part of the globe you stay. Several software companies introduced futuristic communication tools which help people to work from home and keep posted on their work, even when they are holidaying abroad.
Now the future holds great promises for marketing companies who would use internet to their advantage, website would be made more interactive, user friendly, people will be able to buy and sell things from their cell phone, retailers will connect customers when they are near their stores, by sending great discounted or new product updates on their cell phones.
Recently one New York University team disclosed what the Smart Refrigerator would be like, just few years away even several companies in California area have started to prototype and plan for full scale production in 2012. It would be internet enable, would order food supplies automatically from the selected stores, will also examine the price and pick the low cost store, and much more great features.
It is said if you don’t have a website and don’t have an Internet marketing strategy than you are not serious about your growth, every company who wants to grow with help of Internet has to hire one Online marketing bureau or zoekmachine marketing they help you to evaluate and potential and create how your keywords would be ranked on Search engines, because when people search over Google you don’t want to miss being on the top, few top ranked websites receive maximum hits, which converts into customers.
Companies also make corporate videos presentation and upload it to sites like YouTube and send links to customers to see about their product, services or infrastructure Online. Video marketing presentation is catching up.
Another important thing is Social Media Optimization, creating your company profile on Facebook and Twitter will help you to continuously communicate to your customers, this is very important part of Internet marketing in coming years, as several million people from USA to Netherlands are connected on Social sites.
Wednesday, December 29, 2010
E-commerce business expect big volumes in 2011
It took 100 years of Print media to spread across the world, then came the Electronic age in which Radio was a great innovation, even it took 50 years to reach each country on the world map, then the digital revolution came by early 1950, it took 30 years to reach all the major developed nation and penetrate the consumer society, and now it’s the internet which reached several millions household in just 10 years.
With internet everything changed from how we communicate to who we work in our office, information is easy and fast in this new digital age, advertising has also changed earlier it was the newspaper which dominated the print advertisement now it’s Google turn to ride on top of this new search engine innovation, every company wants to have an online store and sell products online, and ranking on search engines is a key element in overall success of any e-commerce companies.
Software technology has give great flexibility to e-commerce site designers to create powerful user friendly and interactive websites, which allows user to equate buying experience as close to buying in any brick and mortar store, this December 2010 people saw bad weather, which has hampered sales figures for major brands in Europe, several companies fell short of their expected sales projection. They all blamed bad weather which did not allow consumers to come and buy at super malls, which were packed with inventories.
Lot of people turned online to see what they can buy sitting in their home and sipping cup of hot coffee, while interviewing Luigi Casula who is one of the leading SEO & online adverteren consultant based in Amsterdam informed that several companies want to now focus on online sales as it allows to the use the advantage of e-commerce, where they can cut their sales and logistic cost and pass it to consumers. In 2011 he expects all major retailers online will increase big spending on zoekmachine adverteren Google being the leader in Search engine will get maximum budgets on their PPC advertisement model. There will be great demand for Multilingual online marketing bureau in Europe as every country has its own language and people trend to search in their native language first.
Even the Logistics companies are gearing up for being part in the e-commerce growth, they are creating specialized software which can be integrated with website which allows them to calculate the shipping cost. It looks e-commerce business model will change the way we run business and more and more youths feel very comfortable buying online. If one has to predict the future, it looks there will be no retail shops in next 50 years, we will all be buying online from Milk to Medicines.
With internet everything changed from how we communicate to who we work in our office, information is easy and fast in this new digital age, advertising has also changed earlier it was the newspaper which dominated the print advertisement now it’s Google turn to ride on top of this new search engine innovation, every company wants to have an online store and sell products online, and ranking on search engines is a key element in overall success of any e-commerce companies.
Software technology has give great flexibility to e-commerce site designers to create powerful user friendly and interactive websites, which allows user to equate buying experience as close to buying in any brick and mortar store, this December 2010 people saw bad weather, which has hampered sales figures for major brands in Europe, several companies fell short of their expected sales projection. They all blamed bad weather which did not allow consumers to come and buy at super malls, which were packed with inventories.
Lot of people turned online to see what they can buy sitting in their home and sipping cup of hot coffee, while interviewing Luigi Casula who is one of the leading SEO & online adverteren consultant based in Amsterdam informed that several companies want to now focus on online sales as it allows to the use the advantage of e-commerce, where they can cut their sales and logistic cost and pass it to consumers. In 2011 he expects all major retailers online will increase big spending on zoekmachine adverteren Google being the leader in Search engine will get maximum budgets on their PPC advertisement model. There will be great demand for Multilingual online marketing bureau in Europe as every country has its own language and people trend to search in their native language first.
Even the Logistics companies are gearing up for being part in the e-commerce growth, they are creating specialized software which can be integrated with website which allows them to calculate the shipping cost. It looks e-commerce business model will change the way we run business and more and more youths feel very comfortable buying online. If one has to predict the future, it looks there will be no retail shops in next 50 years, we will all be buying online from Milk to Medicines.
Monday, December 27, 2010
Last minute Buyers turned to online stores
While interviewing one of the major clothing brands for the middle age woman based in Amsterdam told us that there is a great business over the Internet this year, for small or medium online stores, anything to everything got sold, from clothing to jewellery, Dutch customers have shown great interest in buying online this Christmas Season, people where also encouraged to buy online due to bad weather this season, lot of first time buyers tried to see how online shopping works, it has turned great so far says Marcel Pronk an Electrical Engineer working at Philips in Amsterdam, Luigi Casula an online adverteren SEO expert and online business consultant said there would me 30% jump this year for online sales orders for his customers.
There are several advantages of buying online, online retailers pass maximum discount to their customer as they don’t have to run brick & cement stores, they save on logistics cost, don’t need very huge inventory, one survey conducted by Business College in Nijmegen Area revealed online buying could be 15 – 30% cheap then going to nearest Mall to buy.
Internet use has become part of everyone daily routine, so by just clicking few extra website URL or searching onGoogle will allow you to find several stores selling what you want, compare the price and just place order, goods will be delivered to your home via DHL or FEDEX , it’s easy.
Future retailing is going online and all big companies are spending several thousands of Euros on zoekmachine adverteren running online campaign from runni ng online campaign from Google PPC to Organic SEO or a new technique called Video marketing which is catching up fast.
There are several advantages of buying online, online retailers pass maximum discount to their customer as they don’t have to run brick & cement stores, they save on logistics cost, don’t need very huge inventory, one survey conducted by Business College in Nijmegen Area revealed online buying could be 15 – 30% cheap then going to nearest Mall to buy.
Internet use has become part of everyone daily routine, so by just clicking few extra website URL or searching on
Future retailing is going online and all big companies are spending several thousands of Euros on zoekmachine adverteren running online campaign from
Wednesday, December 22, 2010
Know all about Social Media Optimization
Social Media Optimization is new buzz in the internet marketing industry, every company wants to apply Social Media strategy in its online marketing plan, before you decide to opt for Social Media Optimization, it is very important for you know details about Social Media Optimization and evaluate with your product to decide if its suitable for your business.
Internet is no more private, it’s all meeting people and connecting people online on several sites which help to connect to like minded people, says example facebook or twitter ( this is the most popular Social media site for 2010 )
It’s simple to create and post one page on the internet but making it popular is another major challenge, for which one has to establish its goal before starting any of social media campaigns, major brands have used Social Media to their advantage to increase their online presence and creating loyal customers to speak about their experience.
Human Physiology is they trust what they read, especially when bunch of people talk about any good service or brand, it makes you kind of convinced that it is good service or a product to buy, basically builds confidence and ignites urge to buy. Social Media uses this law and creates positive reputation, we call it perfectly planed marketing strategy to win minds and hearts of people, which converts into potential customers.
Social Media optimization can be done with using quality uniquely written article relevant to the topic of the product or services or can use pictures and videos to spread your word among set group of people, advantage of social media is you can address to specific group of people whom you thing would try your product, SMO results are not immediate, it takes time around one year to appear because this is purely influencing and convincing people about your product, if they read again and again human mind notices good values and gets convinced, several companies from Airline to Food chains use this carefully formulated SMO strategy, internet is become so popular that you will find several age group people hooked to social media sites like Facebook, YouTube or Twitter, there are several thousand sites which target specific geographic regions of the world.
Before betting on Social Media think how many of your customers really are on the internet, and do you have new products on and often which you can update them as well, another important thing is to hire experienced zoekmachine optimalisatie agency or zoekmachine marketing company who can help you to identify and plan your Social Media optimization campaign, one of the recent report by SEOmoz.org suggested that you should balance your budget between Search engine optimization and Social Media based on your priority.
Internet is no more private, it’s all meeting people and connecting people online on several sites which help to connect to like minded people, says example facebook or twitter ( this is the most popular Social media site for 2010 )
It’s simple to create and post one page on the internet but making it popular is another major challenge, for which one has to establish its goal before starting any of social media campaigns, major brands have used Social Media to their advantage to increase their online presence and creating loyal customers to speak about their experience.
Human Physiology is they trust what they read, especially when bunch of people talk about any good service or brand, it makes you kind of convinced that it is good service or a product to buy, basically builds confidence and ignites urge to buy. Social Media uses this law and creates positive reputation, we call it perfectly planed marketing strategy to win minds and hearts of people, which converts into potential customers.
Social Media optimization can be done with using quality uniquely written article relevant to the topic of the product or services or can use pictures and videos to spread your word among set group of people, advantage of social media is you can address to specific group of people whom you thing would try your product, SMO results are not immediate, it takes time around one year to appear because this is purely influencing and convincing people about your product, if they read again and again human mind notices good values and gets convinced, several companies from Airline to Food chains use this carefully formulated SMO strategy, internet is become so popular that you will find several age group people hooked to social media sites like Facebook, YouTube or Twitter, there are several thousand sites which target specific geographic regions of the world.
Before betting on Social Media think how many of your customers really are on the internet, and do you have new products on and often which you can update them as well, another important thing is to hire experienced zoekmachine optimalisatie agency or zoekmachine marketing company who can help you to identify and plan your Social Media optimization campaign, one of the recent report by SEOmoz.org suggested that you should balance your budget between Search engine optimization and Social Media based on your priority.
Monday, December 20, 2010
Internet marketing helps companies to get more customers online
Global e-commerce is growing at tremendous pace, you have open markets can sell to any country does not matter what language they speak, software tools available allows your website to get translated and thus the buyer understand what he or she would like to buy, shipping and delivery has become very easy, companies like
In order to take your business over the internet is not very expensive online adverteren is key in creating true online presence which drives
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