E-commerce business expect big volumes in 2011

It took 100 years of Print media to spread across the world, then came the Electronic age in which Radio was a great innovation, even it took 50 years to reach each country on the world map, then the digital revolution came by early 1950, it took 30 years to reach all the major developed nation and penetrate the consumer society, and now it’s the internet which reached several millions household in just 10 years.

With internet everything changed from how we communicate to who we work in our office, information is easy and fast in this new digital age, advertising has also changed earlier it was the newspaper which dominated the print advertisement now it’s Google turn to ride on top of this new search engine innovation, every company wants to have an online store and sell products online, and ranking on search engines is a key element in overall success of any e-commerce companies.

Software technology has give great flexibility to e-commerce site designers to create powerful user friendly and interactive websites, which allows user to equate buying experience as close to buying in any brick and mortar store, this December 2010 people saw bad weather, which has hampered sales figures for major brands in Europe, several companies fell short of their expected sales projection. They all blamed bad weather which did not allow consumers to come and buy at super malls, which were packed with inventories.

Lot of people turned online to see what they can buy sitting in their home and sipping cup of hot coffee, while interviewing Luigi Casula who is one of the leading SEO & online adverteren consultant based in Amsterdam informed that several companies want to now focus on online sales as it allows to the use the advantage of e-commerce, where they can cut their sales and logistic cost and pass it to consumers. In 2011 he expects all major retailers online will increase big spending on zoekmachine adverteren Google being the leader in Search engine will get maximum budgets on their PPC advertisement model. There will be great demand for Multilingual online marketing bureau in Europe as every country has its own language and people trend to search in their native language first.

Even the Logistics companies are gearing up for being part in the e-commerce growth, they are creating specialized software which can be integrated with website which allows them to calculate the shipping cost. It looks e-commerce business model will change the way we run business and more and more youths feel very comfortable buying online. If one has to predict the future, it looks there will be no retail shops in next 50 years, we will all be buying online from Milk to Medicines.

Last minute Buyers turned to online stores

While interviewing one of the major clothing brands for the middle age woman based in Amsterdam told us that there is a great business over the Internet this year, for small or medium online stores, anything to everything got sold, from clothing to jewellery, Dutch customers have shown great interest in buying online this Christmas Season, people where also encouraged to buy online due to bad weather this season, lot of first time buyers tried to see how online shopping works, it has turned great so far says Marcel Pronk an Electrical Engineer working at Philips in Amsterdam, Luigi Casula an online adverteren SEO expert and online business consultant said there would me 30% jump this year for online sales orders for his customers.

There are several advantages of buying online, online retailers pass maximum discount to their customer as they don’t have to run brick & cement stores, they save on logistics cost, don’t need very huge inventory, one survey conducted by Business College in Nijmegen Area revealed online buying could be 15 – 30% cheap then going to nearest Mall to buy.

Internet use has become part of everyone daily routine, so by just clicking few extra website URL or searching on Google will allow you to find several stores selling what you want, compare the price and just place order, goods will be delivered to your home via DHL or FEDEX, it’s easy.

Future retailing is going online and all big companies are spending several thousands of Euros on zoekmachine adverteren running online campaign from running online campaign from Google PPC to Organic SEO or a new technique called Video marketing which is catching up fast.

Know all about Social Media Optimization

Social Media Optimization is new buzz in the internet marketing industry, every company wants to apply Social Media strategy in its online marketing plan, before you decide to opt for Social Media Optimization, it is very important for you know details about Social Media Optimization and evaluate with your product to decide if its suitable for your business.

Internet is no more private, it’s all meeting people and connecting people online on several sites which help to connect to like minded people, says example facebook or twitter ( this is the most popular Social media site for 2010 )

It’s simple to create and post one page on the internet but making it popular is another major challenge, for which one has to establish its goal before starting any of social media campaigns, major brands have used Social Media to their advantage to increase their online presence and creating loyal customers to speak about their experience.

Human Physiology is they trust what they read, especially when bunch of people talk about any good service or brand, it makes you kind of convinced that it is good service or a product to buy, basically builds confidence and ignites urge to buy.  Social Media uses this law and creates positive reputation, we call it perfectly planed marketing strategy to win minds and hearts of people,  which converts into potential customers.

Social Media optimization can be done with using quality uniquely written article relevant to the topic of the product or services or can use pictures and videos to spread your word among set group of people, advantage of social media is you can address to specific group of people whom you thing would try your product, SMO results are not immediate, it takes time around one year to appear because this is purely influencing and convincing people about your product, if they read again and again human mind notices good values and gets convinced, several companies from Airline to Food chains use this carefully formulated SMO strategy, internet is become so popular that you will find several age group people hooked to social media sites like Facebook, YouTube or Twitter, there are several thousand sites which target specific geographic regions of the world.

Before betting on Social Media think how many of your customers really are on the internet, and do you have new products on and often which you can update them as well, another important thing is to hire experienced zoekmachine optimalisatie    agency or zoekmachine marketing company who can help you to identify and plan your Social Media optimization campaign, one of the recent report by SEOmoz.org suggested that you should balance your budget between Search engine optimization and Social Media based on your priority.

Internet marketing helps companies to get more customers online

Technology has changed and so is the way of doing business, companies are growing rapidly with few number of people, volumes of doubled, this is the power of computers and internet, it has armed individual with lot of productivity, in 1999 companies did not knew the power of internet as it was in its infant stage, even in 2003 internet was not that popular in Netherlands, but today in 2010 things have changed from a small family run business to a multinational corporation all depend on internet to get more new customers, search engines help connect companies to potential customers with ease, no boundaries and does not matter what time zone the person is in.  Website works 24 x 7 without any glitch, with new software technologies website have become interactive as if you are talking to real time person and you get answers what you ask for, video rich content allows to communicate details about product and services better.

Global e-commerce is growing at tremendous pace, you have open markets can sell to any country does not matter what language they speak, software tools available allows your website to get translated and thus the buyer understand what he or she would like to buy,  shipping and delivery has become very easy, companies like FEDEX, DHL, UPS work round the clock to delivery packages on any corner of the Globe, maximum it takes no more than 3 business days to reach your ordered package from Amsterdam to Tokyo.

In order to take your business over the internet is not very expensive online adverteren is key in creating true online presence which drives traffic to your website, several zoekmachine adverteren consultants are available which help you to rank your keywords on targeted search engines, consultants are available which help you to rank your keywords on targeted search engines, Google takes the lead as 70% of the Global search is conducted on Google, then follows Yahoo and Bing, the equations might change in 2011 as lot of new features are being introduced by search engines to increase their market share.