Wednesday, January 12, 2011

Internet marketing spending increases in 2011

Branding without media is un-imaginable, media helps so called popular names to become big brands, one of the best example is soft drinks, Coke & Pepsi rule the market share, print and digital media helped them to communicate with their potential customers, adding celebrity to the advertisement campaign is like adding petrol to fire, lot many big movie star or sports star act as brand ambassador, helping companies sell clothing line to footwear.

Earlier black and white print media created a big buzz in 1850 since then technology created smart electronic gadgets like radio in 1920 to television in 1940 rocked America and Europe, this help companies to create new products as they had means to communicate to consumers.

Then in the early 1990 came the Internet, mainly created for defence communication and university use, it became very popular when Microsoft introduced Windows operating system, as it was easy to use the personal computer, and with the help of Internet Explorer, surfing became easy. Internet also allowed people to communicate via email, within no time it became a craze among young generation, they found them talking to friends and sharing information using the Internet.

It is said commercial use of Internet was still not very clear until 1998, then came Google which introduced its patented search engine to the world, and since then people search more for all questions their mind can think of, and Google gives answer to most of them.

Today making an attractive website is not the solutions, your website should stand out and get ranked on Google or Yahoo which will send you potential visitors which would convert into buyers, it is advisable to hire zoekmachine optimalisatie companies who can help you to plan your online adverteren campaign, Internet marketing is expensive program and you would like to have maximum return on your budget spent.

Monday, January 3, 2011

Future of Internet marketing

Since 2000 internet has been very popular and has created curiosity among all age group of people on who it works, what it can do for them, everyone wanted to learn how to use internet to their advantage, sometimes as simple things like email and surfing. It’s beginning of 2011, in past 10 years internet has taken stride, it has helped several business to run their operation fast, connected people with stroke of button from California to Mumbai.

The biggest use of internet was to communicate with each other fast and in real time, marketing industry had maximum benefit with this new technology, they could do video conferencing with their clients in Amsterdam with ease, does not matter which part of the globe you stay. Several software companies introduced futuristic communication tools which help people to work from home and keep posted on their work, even when they are holidaying abroad.

Now the future holds great promises for marketing companies who would use internet to their advantage, website would be made more interactive, user friendly, people will be able to buy and sell things from their cell phone, retailers will connect customers when they are near their stores, by sending great discounted or new product updates on their cell phones.

Recently one New York University team disclosed what the Smart Refrigerator would be like, just few years away even several companies in California area have started to prototype and plan for full scale production in 2012. It would be internet enable, would order food supplies automatically from the selected stores, will also examine the price and pick the low cost store, and much more great features.

It is said if you don’t have a website and don’t have an Internet marketing strategy than you are not serious about your growth, every company who wants to grow with help of Internet has to hire one Online marketing bureau or zoekmachine marketing they help you to evaluate and potential and create how your keywords would be ranked on Search engines, because when people search over Google you don’t want to miss being on the top, few top ranked websites receive maximum hits, which converts into customers.

Companies also make corporate videos presentation and upload it to sites like YouTube and send links to customers to see about their product, services or infrastructure Online. Video marketing presentation is catching up.

Another important thing is Social Media Optimization, creating your company profile on Facebook and Twitter will help you to continuously communicate to your customers, this is very important part of Internet marketing in coming years, as several million people from USA to Netherlands are connected on Social sites.